Mega roadshow “Journey to Experience Macao” is staged in Akihabara, Tokyo from 17 April for four days
Mega roadshow “Journey to Experience Macao” is staged in Akihabara, Tokyo from 17 April for four days
Mega roadshow “Journey to Experience Macao” is staged in Akihabara, Tokyo from 17 April for four days
The Macao Government Tourism Office (MGTO) inaugurated the “Journey to Experience Macao” roadshow in Tokyo’s Akihabara on 17 April, marking one of its largest international promotional efforts of the year.
Running until 20 April, the event highlights Macao’s evolving role as a hub for cultural and creative tourism under its designation as a Culture City of East Asia 2025.
The opening ceremony was officiated by MGTO Director Maria Helena de Senna Fernandes, alongside officials from the Japan Tourism Agency, Japan National Tourism Organization, and the Japan Association of Travel Agents.
They were joined by representatives from the Commerce and Investment Promotion Institute (IPIM).
MGTO Director Senna Fernandes addresses the opening ceremony
Director Fernandes emphasized the roadshow’s dual purpose: promoting Macao’s tourism and celebrating cultural ties with Japan.
The event incorporates anime culture—popular among Japan’s youth and increasingly present in Macao’s own creative industries—into interactive experiences and exhibits, blending East-meets-West aesthetics that define the destination.
Through partnerships with Macao’s six integrated resort enterprises, Air Macau, and Japanese creative brands, the roadshow presents themed booths featuring World Heritage attractions, local gastronomy, cultural festivals, and anime-inspired installations such as “Kamen Rider” and “Ghost in the Shell SAC2045”.
Mega roadshow “Journey to Experience Macao” bustles with life
Mega roadshow “Journey to Experience Macao” bustles with life
Mega roadshow “Journey to Experience Macao” bustles with life
Visitors can engage with motor-racing simulators, enjoy food trucks, or collect special MAK MAK souvenirs through a stamp-based activity passport.
Beyond Akihabara, MGTO is promoting the event via large-scale electronic displays and collaborations with Japanese KOLs, online travel platforms, and local influencers, broadening outreach in Japan’s urban centers.
“Macao Tourism + MICE Product Updates Seminar & Travel Mart” was held the other day
“Macao Tourism + MICE Product Updates Seminar & Travel Mart” was held the other day
“Macao Tourism + MICE Product Updates Seminar & Travel Mart” was held the other day
Diverse promotions reach wider audiences
Diverse promotions reach wider audiences
Diverse promotions reach wider audiences
Leading up to the roadshow, MGTO co-hosted the “Macao Tourism + MICE Product Updates Seminar & Travel Mart” with IPIM and Macau International Airport Co. Ltd., welcoming over 200 Japanese stakeholders.
The event fostered collaboration opportunities between Macao and Japan’s travel trade and MICE industries.
MGTO and trade delegates visit Mayor of Kamakura, Matsuo Takashi
MGTO and trade delegates visit Mayor of Kamakura, Matsuo Takashi
MGTO and trade delegates visit Mayor of Kamakura, Matsuo Takashi
The roadshow also included a visit to Kamakura, where MGTO delegates met the city’s mayor and vice mayor to strengthen cultural exchanges, paving the way for future bilateral initiatives under the shared “Culture City” framework.
According to MGTO’s first-quarter figures for 2025, Japan ranked fifth in Macao’s international visitor arrivals, reflecting a year-on-year increase of nearly 24%.
Direct flight routes continue to support steady tourism flow, reinforcing Japan’s strategic value in Macao’s global tourism development.
