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Sands China wins PATA Gold Award

Sands China has won a PATA Gold Award for its talent development programme, the Sands Retail Academy.

Pltaform Studio

It is Sands China’s second consecutive year winning an esteemed PATA Gold Award, which recognises exceptional tourism initiatives in the Asia Pacific region.

The Sands Retail Academy cultivates Macao’s retail professionals through complimentary training for Sands China’s own team members as well as for the retailers at Sands Shoppes Macao. Over 1,500 training sessions have been delivered to date, comprising over 43,000 training hours, and benefiting over 11,000 retail professionals.

Uehy Tang Si Un is an in-store trainer for cosmetics retailer Lush, located at Shoppes at Venetian. Commenting on the practicality of the academy’s training, she said: “The user-friendly tools and techniques obtained from the training at the Sands Retail Academy have facilitated our staff’s acquisition of knowledge, resulting in exceptional service being provided to customers.

As a result, customers have begun to appreciate our service and develop brand loyalty. I highly recommend the comprehensive training provided by the Sands Retail Academy to any brand looking to improve their efficiency and service quality, and ultimately, increase customer loyalty.”

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Generalist media, focusing on the relationship between Portuguese-speaking countries and China.


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