The Sands Shopping Carnival – an annual signature event in Macao – will return to Cotai Expo at The Venetian Macao for four consecutive days, July 23-26. Now in its seventh consecutive year since its inception in 2020, the carnival has served as a major business and promotional platform for local SMEs, community partners, and Sands retailers. Participation is free for all four days, with booth registration open from May 19 to 29.
As Macao’s largest sale event, the Sands Shopping Carnival brings together a wealth of international and local brands, and resources from diverse industries every year. It has developed into a signature tourism event integrating exhibitions, shopping, entertainment, and leisure experiences.
Since its first edition in 2020 during the pandemic, the event has drawn consistent participation and support from residents and tourists alike, with cumulative attendance exceeding 640,000 to date. It has successfully stimulated local and visitor spending in Macao, while providing 4,000 complimentary exhibition booths over the years.
By offering an extended business and promotional platform, the carnival has helped local SMEs and Sands retailers broaden their customer bases and market exposure, further promoting Macao’s consumer brands.
This year’s carnival is expected to feature over 580 booths. It offers a wide array of themed zones, including household products, gourmet and wine, food court, culture and creative, Sands retailers, Macao specialties and souvenirs, and family fun and sports experiences.
The Sands Shopping Carnival – an annual signature event in Macao – will return to Cotai Expo at The Venetian Macao for four consecutive days, July 23-26. Now in its seventh consecutive year since its inception in 2020, the carnival has served as a major business and promotional platform for local SMEs, community partners, and Sands retailers. Participation is free for all four days, with booth registration open from May 19 to 29.
The Sands Shopping Carnival – an annual signature event in Macao – will return to Cotai Expo at The Venetian Macao for four consecutive days, July 23-26. Now in its seventh consecutive year since its inception in 2020, the carnival has served as a major business and promotional platform for local SMEs, community partners, and Sands retailers. Participation is free for all four days, with booth registration open from May 19 to 29.
The event will kick off with an invitation-only preview session on the first day (July 23), followed by three days open to the public, with opening hours from noon to 10 p.m. daily. Admission is free and complimentary shuttle buses and free parking are available for attendees.
The 2026 Sands Shopping Carnival is open for exhibitor registration from now until May 29 at 6 p.m. Sands retailers and local SMEs are welcome to participate. Interested exhibitors can register for a free booth by visiting https://1ticks.com/event/ssc2026-SME-application and learn more information at the Sands Shopping Carnival landing page or the Sands Cares Facebook page.
Sands China remains committed to advancing Macao’s SMEs through a variety of innovative and targeted measures. In addition to hosting the annual Sands Shopping Carnival, the company also prioritises local procurement to further foster the development of SMEs.
Sands China’s commitment to the local SME sector has remained consistent since the launch of the company’s Local Small, Medium and Micro Suppliers Support Programme with the Macao Chamber of Commerce in July 2015. The programme is in line with the Macao SAR government’s initiative to “buy local” and demonstrates Sands China’s ongoing dedication to supporting local enterprises as part of its corporate social responsibility efforts.
