At the plenary session of the Legislative Assembly held on the 28th, the draft laws titled “Advertising Law” and “Amendment to Law No. 14/2021 – Legal Framework for Urban Construction” were discussed and approved in detail. The bills had previously been approved in principle and reviewed by their respective standing committees.
In the case of the new Advertising Law, presented by the Government in November 2025, the objective is to update the legal framework in light of developments in economic activities and digital technologies. The legislation replaces a regime considered ill-suited to new forms of commercial communication.
The bill regulates emerging advertising models, including online advertising, influencer marketing, live streams, and comparative advertising. It also stipulates that digital platform operators must restrict illegal content and report it to the competent authorities.
The law also introduces new rules for influencer marketing, requiring prior use of the promoted products or services. At the same time, it strengthens oversight of the accuracy of advertising, requiring advertisers and other parties involved to verify the information disclosed when requested by the authorities.
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From an administrative standpoint, the new regulations classify advertising materials by risk level. Low-risk materials will no longer require prior authorization, while higher-risk materials will continue to be subject to licensing and specific procedures with the competent authorities.
The proposal also includes transitional provisions for materials already authorized and eliminates the requirement for a security deposit, allowing for its refund within two years after the regime’s entry into force, scheduled for January 1, 2027.
Regarding the revision of the legal framework for urban construction, presented in January 2026, the legislation introduces measures to simplify building permits and urban management. The changes include waiving the permit requirement for certain low-impact exterior works in cultural heritage protection zones, as well as for infrastructure maintenance carried out by concessionaires.
In addressing illegal construction, the proposal establishes a risk-based classification system, allowing for the direct demolition of low-risk clandestine structures without the need for a permit or prior notice, provided that defined criteria are met.
The law also grants the director of the Land and Urban Construction Bureau (DSSCU) the authority to assess the risk associated with construction projects and determine the applicable regulations, including the waiver of licensing requirements in specific cases.
The legislation also provides for the use of electronic platforms for permit applications and prior notifications, allowing for the immediate issuance of authorizations following document validation and reducing administrative processing times.
Furthermore, the proposal establishes new provisions regarding the naming of public spaces and street numbering, responsibilities that are transferred to the DSSCU. The law generally takes effect on July 1, with the provisions on the naming of public spaces taking effect earlier, on June 1.
