The 2024 Sands China Macao International 10K, held on Sunday, March 17 witnessed runners participating in either the 10K race or the Fun Run. The course was enlivened by Sands China’s signature entertainment performers from The Venetian® Macao, The Parisian Macao, and The Londoner® Macao, who cheered on the participants, creating a festive atmosphere throughout the event.
The event was organised by the Sports Bureau of the Macao SAR Government, Sands China Ltd., and the General Association of Athletics of Macao, and showcased Sands China’s commitment to promoting the integration of tourism and sport.
Runners participate in the 2024 Sands China Macao International 10K on March 17, totalling nearly 10,000 athletes from 48 countries and regions(Sands China).
Runners participate in the 2024 Sands China Macao International 10K on March 17, totalling nearly 10,000 athletes from 48 countries and regions(Sands China).
Dr. Wilfred Wong, Executive Vice Chairman of Sands China Ltd., expressed his pride in the company’s role as a first-time organizer, and said:
“This year’s race is seeing an overwhelming response with runners from around the world actively signing up, suggesting that the appeal of the event is evident and its brand effect is gradually developing. By collaborating with the Macao SAR and other community sectors, we will continue to add brilliance to the ‘City of Sports’ through large-scale competitions, presenting a healthy and lively image of Macao. Besides, we are glad to hold relevant community events to generate a fervent atmosphere throughout the city while contributing to building an inclusive community.”
Sands China extended full support in coordinating and promoting the event in Macao, Hong Kong and the Greater Bay Area, thereby driving the development of sports tourism in Macao. The company also collaborated with local SMEs during the preparation process, enabling them to gain experience and showcase their capabilities, thus expanding the sports industry chain and fostering its growth in Macao.
FUN Kids Interactive Running Zone
Complementing the 10K event, the organizers set up the FUN Kids Interactive Running Zone at The Venetian Macao March 9-16. This engaging zone offered visitors a chance to participate in sports related activities, test their fitness and concentration skills, and win souvenirs. The DIY medal workshop allowed participants to personalize their own unique 10K Run medal, further enhancing the lively atmosphere of the event. Over the span of eight days, the interactive zone successfully attracted over 2,500 enthusiastic participants.
Sands Cares Ambassadors facilitate warm-up sessions at The Venetian Macao lagoon on March 10 for members of Macau Special Olympics and Richmond Fellowship of Macau, who then enjoyed games at the FUN Kids Interactive Running Zone.
Sands Cares Ambassadors facilitate warm-up sessions at The Venetian Macao lagoon on March 10 for members of Macau Special Olympics and Richmond Fellowship of Macau, who then enjoyed games at the FUN Kids Interactive Running Zone.
Sands Cares Ambassadors facilitate warm-up sessions at The Venetian Macao lagoon on March 10 for members of Macau Special Olympics and Richmond Fellowship of Macau, who then enjoyed games at the FUN Kids Interactive Running Zone.
Sands China organised its team members again this year to participate in the competition, wearing a special t-shirt designed and produced for them by local SMEs. Sands China invited 400 team members and community members to join the run, including Sands Cares Ambassadors and members of local NGOs.
Joyful Run with Sands Cares
Leading up to race day, Sands Cares Ambassadors arranged warm-up sessions on March 3 and March 10 for members of three NGOs: Macau Special Olympics (MSO), Richmond Fellowship of Macau and Bosco Youth Service Network.
Athletes among the ambassadors helped familiarize the participants with the racecourse, conducted pre-run warm-up exercises, and shared long-distance running tips to ensure their preparedness for the race. Following their warm-up sessions on March 10, MSO and Richmond Fellowship of Macau also enjoyed games at the FUN Kids Interactive Running.
Emphasizing a healthy lifestyle, social integration, and regular exercise among the younger generation, Sands China encouraged its team members to participate in the competition, providing them with specially designed t-shirts produced by local SMEs. A total of 400 team members and community members joined the run, with Sands Cares Ambassadors completing the race alongside members of local NGOs.
Runners show off their creative costumes on March 17 in the Sands 10K Presents: The FUNkiest Costume Award.
The highly anticipated Sands 10K Presents: The FUNkiest Costume Award was back this year with a new ‘magic’ theme, inspiring some creative costumes. Ten winners received a hotel experience package from The Parisian Macao, valued at MOP 3,500 each.
With more than two decades of presence in Macao as a leading integrated tourism and leisure enterprise, Sands China’s support of the 2024 Sands China Macao International 10K exemplifies its unwavering commitment to corporate social responsibility efforts and its support of ‘tourism + sport.’
Over the years, the company has sponsored and organised various sporting events, inviting international sports stars to attend tennis and basketball invitationals, training camps, Golf Day and other events, thereby encouraging public to participate in sports and attracting global tourists and athletes to experience the captivating allure of Macao.
