Galaxy Entertainment Group has long supported the Macau SAR Government’s responsible gaming initiatives. Guided by the philosophy of “Play Responsibly,” GEG continues to deepen its community-based promotional efforts.
Aligned with the Macau SAR Government’s latest campaign theme, “Learn RG, Keep the Fun Alive,” and coinciding with the World Cup period, GEG launched the “GEG Responsible Gaming Promotional Program: Football World Cup Series.”
Since April this year, GEG has collaborated with various local social service organizations to organize, support, and participate in a diverse range of responsible gaming activities. These initiatives are designed to promote rational entertainment among team members and the wider public, with a particular focus on youth, and have further strengthened responsible gaming awareness across the community.
The “World Cup Goal Challenge: Clear Eyes, Responsible Plays” promoted responsible gaming by combining interactive games, informative displays, and on-site counselling into an engaging and accessible experience.
In collaboration with the Sheng Kung Hui Macau Social Service Coordination Office, GEG hosted a series of “World Cup Goal Challenge: Clear Eyes, Responsible Plays” responsible gaming activities across the back-of-house areas of Galaxy Macau™ and StarWorld Hotel.
Featuring interactive games, informational displays, and on-site counselling services, the activities delivered responsible gaming messages in an engaging and accessible manner. They helped team members better understand the risks associated with gaming disorders, enhance their ability to recognise warning signs, and increase awareness of when and how to seek support.
GEG also fielded a team to participate in the “RG Man Competition – World Cup Special Edition” organised by the Macao Leisure Industry Employees Home.
GEG fielded a team to participate in the “RG Man Competition - World Cup Special Edition” organized by the Macao Leisure Industry Employees Home.
GEG organized team members to engage with the community, proactively promoting the concept of rational entertainment to tourists and residents in an interactive way during the World Cup period.
Following the competition, GEG further mobilized team members to extend the promotional efforts into the community, proactively reaching out to tourists and residents during the World Cup period through interactive engagements that champion rational and responsible entertainment.
GEG actively supported the “World Cup Forum Theatre Tour ‘Gambling on the Line’”, sponsored by the Social Welfare Bureau of the Macau SAR Government, organized by the Bosco Youth Service Network – FREEland and co-organized by the Macao University of Tourism.
In addition, GEG actively supported the “World Cup Forum Theatre Tour ‘Gambling on the Line,’” sponsored by the Social Welfare Bureau of the Macau SAR Government, organised by the Bosco Youth Service Network – FREEland, and co-organized by the Macao University of Tourism. As part of this support, gaming-related team members are to attend the performance, helping to promote healthy sports participation and responsible gaming behavious.
Furthermore, GEG supported the Macao New Chinese Youth Association in launching “Smart Sight MAX,” a limited-time World Cup-themed online prize game. Through these combined online and offline initiatives, GEG encouraged youth and the wider community to enjoy sporting events responsibly while deepening their understanding of responsible entertainment.
GEG mobilized its Football Team and Volunteer Team under its Staff Social Club, alongside GEG RG Ambassadors, to actively participate in both the “2026 Responsible Gaming Soccer Competition” hosted by the Macau Responsible Gaming Association and the “Let’s Kick! Football Fun Day” organized by the Youth Volunteer Association of Macau.
GEG mobilized its Football Team and Volunteer Team under its Staff Social Club, alongside GEG RG Ambassadors, to actively participate in both the “2026 Responsible Gaming Soccer Competition” hosted by the Macau Responsible Gaming Association and the “Let’s Kick! Football Fun Day” organized by the Youth Volunteer Association of Macau.
GEG also rallied its Football Team and Volunteer Team under its Staff Social Club, together with its Responsible Gaming Ambassadors, to take part in football-themed activities that promote healthy lifestyles. These included the “2026 Responsible Gaming Soccer Competition,” hosted by the Macau Responsible Gaming Association, and the “Let’s Kick! Football Fun Day,” organised by the Youth Volunteer Association of Macau.
As the first integrated tourism and leisure enterprise in Macau to establish a dedicated Responsible Gaming Team, GEG remains firmly committed to advancing responsible gaming. Starting with its own team members and extending to the wider community, GEG continues to work closely with various stakeholders to strengthen responsible gaming awareness and outreach.
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Since 2008, GEG has recorded over 250,000 team member participations in related training and promotional activities, including the ongoing “GEG Responsible Gaming Program,” the annual “GEG Responsible Gaming Management Training,” the “GEG Responsible Gaming Kiosk Training and Community Outreach Series,” the “GEG Responsible Gaming Youth Series,” and the “GEG Responsible Gaming Community Outreach Program”.
Additionally, GEG actively encourages team members to enrol in certification programmes offered by the Macau SAR Government. To date, nearly 140 team members from more than 10 departments have successfully completed the assessments and obtained qualifications under either the “Macau Responsible Gaming Ambassador Certification Program” or the “Macau Responsible Gaming Advisor – Train the Trainer Certification Program.”
Last year, Galaxy Macau Casino and StarWorld Casino were once again recognised by the Macau SAR Government as “RG Model Units,” achieving a perfect score in the assessment. These accomplishments further demonstrate GEG’s long-standing commitment to promoting responsible gaming and fostering a culture of responsible entertainment within the community.
