Sands China officially launched the Sands Responsible Gaming Academy in November. The academy collaborates with local and international higher education institutions to provide a diversity of responsible gaming training for team members, in support of professional talent development in Macao.
Sands China Ltd. continued to strengthen its responsible gaming initiatives in 2025, reinforcing education, training and community outreach as key pillars of its corporate social responsibility strategy.
Throughout the year, the company organised more than 150 promotional activities, engaging over 150,000 participants, and delivered more than 30,000 hours of responsible gaming training to team members across operational levels.
Dr. Wilfred Wong, executive vice chairman of Sands China Ltd., said: “Promoting responsible gaming is a vital part of Sands China’s corporate social responsibility and a cornerstone of sustainable industry development. This year, in addition to continuing diverse activities and professional training, we launched the Sands Responsible Gaming Academy, marking a new stage in education, research, and talent cultivation. The academy will work closely with academic institutions to establish more comprehensive professional training and an advanced institutional framework for responsible gaming. As one of Macao’s largest integrated resort operators, Sands China will continue to actively promote a culture of responsible gaming and contribute to the healthy development of society.”
Launch of Sands Responsible Gaming Academy
In November, Sands China officially launched the Sands Responsible Gaming Academy, one of eight sub-academies under the Sands China Academy.
The academy collaborates with local and international higher education institutions to provide diversified responsible gaming training for team members, supporting professional talent development in Macao.
As part of this initiative, Sands China signed a memorandum of understanding with the University of Macau to continue jointly running the RG360 Macau Responsible Gaming Specialist Ambassador Course, nurturing professionals with specialised expertise in responsible gaming.
The academy also promotes a responsible gaming environment within the community, while advancing physical and mental wellness education for team members and guests.
Sands China hosted multiple responsible gaming activities in back-of-house areas across its properties in 2025, including nearly 50 responsible gaming roadshows that attracted over 45,000 participants.
Sands China hosted multiple responsible gaming activities in back-of-house areas across its properties in 2025, including nearly 50 responsible gaming roadshows that attracted over 45,000 participants.
Continuous Recognition as Responsible Gaming Implementation Model Unit
In 2025, the gaming areas at The Venetian Macao and The Londoner Macao once again passed the Macao government’s Responsible Gambling Indicators programme.
Both properties were also awarded the designation of Responsible Gaming Implementation Model Unit, reaffirming the company’s performance in system development, team member training and guest support.
Strengthening Team Member Training
Throughout the year, Sands China delivered more than 30,000 hours of responsible gaming training to frontline, supervisory and management staff.
Through tiered training courses and specialised workshops, team members enhanced practical skills in risk identification, case handling and referral mechanisms.
In addition, Sands China hosted nearly 50 responsible gaming roadshows across back-of-house areas at its properties in 2025. These activities attracted more than 45,000 participants and reinforced responsible gaming concepts through interactive games and Q&A sessions.
Sands China hosted the third annual Sands China Responsible Gaming Parent-Child Happy Carnival in August under the theme “Seeking Help for Winning the Future: Building a Prosperous Future Through Parent-Child Financial Education.” The event featured 12 interactive booths, using games to introduce parents and children to concepts of saving, budgeting, and spending choices, fostering family communication and financial education.
Community Outreach
In August, Sands China hosted the third Sands China Responsible Gaming Parent-Child Happy Carnival under the theme “Seeking Help for Winning the Future: Building a Prosperous Future Through Parent-Child Financial Education.”
Featuring 12 interactive booths, the event introduced concepts of saving, budgeting and spending choices to parents and children.
The company also organised a series of family-focused and public activities, including the “RG Quit Gambling, SUP Board Experience,” the “Sands China Responsible Gaming Parent-child Bonding Challenge,” the “‘Life is About Choices’ Responsible Gaming Promotion Day,” and financial literacy camps.
Additional public events at tourist sites promoted awareness of gambling disorder prevention and responsible gaming practices.
Sands China, in collaboration with the Sheng Kung Hui Macau Social Services Coordination Office, launched the Responsible Gaming Campus Promotion, enabling students and faculty to gain a more comprehensive understanding of the development of responsible gaming initiatives in Macao.
Sands China, in collaboration with the Sheng Kung Hui Macau Social Services Coordination Office, launched the Responsible Gaming Campus Promotion, enabling students and faculty to gain a more comprehensive understanding of the development of responsible gaming initiatives in Macao.
Campus Outreach
In collaboration with the Sheng Kung Hui Macau Social Services Coordination Office, Sands China launched a Responsible Gaming Campus Promotion programme supported by five local higher education institutions.
Through campus roadshows, lectures and site visits, the initiative educated students and faculty on responsible gaming knowledge, misconceptions and available support services.
Supporting Local Social Service Organisations
At the beginning of the year, Sands China donated MOP 1 million to five local social service organisations to support responsible gaming education and counselling services.
Since 2006, the company has donated more than MOP 8.9 million, demonstrating its sustained commitment to community support and industry sustainability.
