Porsche reduced its net profit in 2025 to €310 million, down 91.4% compared to 2024, due to extraordinary costs from a product strategy overhaul and US tariffs.
The carmaker announced today that operating profit fell to €410 million — a drop of 92.7% from the €5.64 billion recorded in 2024. Last year, the brand achieved an operating return on sales of 1.1%, compared to 14.1% in 2024.
Its automotive business, excluding financial services, recorded an operating profit of €90 million.
Revenue fell to €36.27 billion, down 9.5% from 2024, following a 10.1% drop in deliveries to 279,449 units.
Porsche incurred €3.9 billion in extraordinary charges in 2025 related to its new product strategy, which aims to extend combustion engine models and abandon some electric vehicle production projects. It also faced extraordinary costs from the liquidation of its battery subsidiary (€700 million) and US customs duties (€700 million).
Net cash flow in the automotive division stood at €1.51 billion, compared to €3.73 billion in 2024.
The management board and supervisory board will propose at the next annual general meeting a dividend of €1.00 per ordinary share and €1.01 per preference share — less than half the previous year’s payout.
Chief financial and information technology officer Jochen Breckner said that “global challenges and the company’s new strategic direction weighed on 2025 results.”
Porsche expects difficulties in China to persist in 2026, where its sales fell 26% in 2025 due to the collapse of the luxury market and intense price competition in electric vehicle models. It also anticipates continued geopolitical uncertainty and US tariff policy uncertainty, projecting an operating return on sales of between 5.5% and 7.5% on revenue of between €35 billion and €36 billion.
