Visitors enjoy the 2025 Sands Shopping Carnival July 17-19 at The Venetian Macao’s Cotai Expo. The three-day event attracted nearly 110,000 visits – close to the number for last year’s four-day carnival – bringing the total visitation to more than 640,000 since the carnival’s debut in 2020.
Event Performance & Context
Macao’s largest sales event, the 2025 Sands Shopping Carnival, ran July 17–19 at The Venetian Macao’s Cotai Expo, concluding one day early because of Typhoon Wipha.
In its sixth edition, the three-day carnival attracted nearly 110,000 visits, nearly matching last year’s four-day attendance and bringing total cumulative visitation since 2020 to over 640,000.
Partnership & Strategic Goal
Organised by Sands China Ltd. and co-organised by the Macao Chamber of Commerce—with support from DSEDT, MGTO, and IPIM—the carnival advances the Macao government’s “tourism+” strategy.
It provides a free business platform for local SMEs, Sands retailers, NGOs, and cultural organisations, while offering residents and Greater Bay Area visitors a dynamic summer destination.
Os visitantes desfrutam do 2025 Sands Shopping Carnival de 17 a 19 de julho na Cotai Expo do The Venetian Macao. O evento de três dias atraiu quase 110.000 visitas - perto do número do carnaval de quatro dias do ano passado - elevando o total de visitas para mais de 640.000 desde a estreia do carnaval em 2020.
Os visitantes desfrutam do 2025 Sands Shopping Carnival de 17 a 19 de julho na Cotai Expo do The Venetian Macao. O evento de três dias atraiu quase 110.000 visitas - perto do número do carnaval de quatro dias do ano passado - elevando o total de visitas para mais de 640.000 desde a estreia do carnaval em 2020.
Os visitantes desfrutam do 2025 Sands Shopping Carnival de 17 a 19 de julho na Cotai Expo do The Venetian Macao. O evento de três dias atraiu quase 110.000 visitas - perto do número do carnaval de quatro dias do ano passado - elevando o total de visitas para mais de 640.000 desde a estreia do carnaval em 2020.
Scale & Zones
- 580+ booths across eight zones: Sands Retailers; Household Products; Gourmet & Wine; Food Court; Coffee (new); Macao Cultural & Creative; Play & Fun; Macao Specialties & Souvenirs.
- 5,000+ MOP 1 items daily and discounts up to 90%.
- 21,000 m² air-conditioned exhibition space, free parking, and shuttle services to Nam Van, Border Gate, and Hengqin Port.
Signature Highlights
- GBA Karaoke King Competition: 100+ contestants enlivened the carnival with musical performances.
- Little Master Chef Workshop: Families collaborated on sushi making, led by Sands China’s F&B team.
- Busking Corner: Outside the Coffee Zone, visitors showcased live music against Macao’s café culture backdrop.
As crianças fazem sushi a 17 de julho no BOC Smart Kids Presents: Little Master Chef Workshop no 2025 Sands Shopping Carnival na Cotai Expo do The Venetian Macao.
O ICBC ePay Presents: Greater Bay Area Karaoke King Singing Competition coroa os seus vencedores no sábado, no 2025 Sands Shopping Carnival.
Os embaixadores da Sands Cares acompanham membros de ONGs locais para jogar em alguns dos stands de jogos, a 17 de julho, no 2025 Sands Shopping Carnival.
Um membro dos Jogos Olímpicos Especiais de Macau desempenha o papel de repórter no dia 19 de julho no 2025 Sands Shopping Carnival. Os membros do MSO realizaram entrevistas e tiraram fotografias e vídeos, que irão utilizar para escrever, editar e fazer a pós-produção das suas reportagens.
Community & Inclusion Initiatives
- Record- high 19 community organizations hosted booths, up from three in 2020, promoting services and vocational training.
- Sands Cares Ambassadors supported Salvation Army Joy Family Centre karting outings and joined the Little Master Chef Workshop with the Macau Catholic Family Advisory Council.
- Macau Special Olympics members served as festival reporters, gaining media production experience.
- Sands ECO360 Ambassadors and NGO Green Future demonstrated recycling techniques, while a Plastic Free July Workshop encouraged sustainable habits.
SME Empowerment & Social Impact
Booths from the Rua das Estalagens Entrepreneurship Programme, Iec Long Firecracker Factory retailers, and Sands EmpowHER entrepreneurs provided exposure and client connections—reinforcing the carnival’s role in economic diversification and local empowerment.
Leadership Reflections
Dr. Wilfred Wong, Executive Vice Chairman of Sands China Ltd., expressed gratitude to government bodies, sponsors (BOC Macau, ICBC Macau, Bank of Communications Macau, BNU), the Macao Chamber of Commerce, SMEs, and the public for supporting the carnival—rain or shine—and pledged to continue innovating under “tourism+” for sustainable Macao development.
