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Sands China: “Investing in diversification”

Dr. Wilfred Wong, Executive Vice Chairman of Sands China Ltd., promises to follow the strategy imposed by the Government and invest in non-gaming activities. In an interview with PLATFORM, he says that one of the biggest bets is on training local talents: “We want them to be leaders”

Platform Studio

Interview of “20th Anniversary of Sands Macao”:

Sands China Executive Vice Chairman Dr. Wilfred Wong: “We never stopped investing in Macau”

As Sands Macao marks its 20th year, Sands China reflects on its two decades in the market. Over this time, the company has believed in Macao’s potential and plans to continue investing in non-gaming areas in the coming 10 years.

HISTORY IN MACAO

Over the past 20 years, Sands China has been a significant presence as Macao developed into a global tourism and leisure hub. The company has invested heavily in the city, establishing a range of integrated resorts and shopping centers.

FOSTERING THE GROWTH OF LOCAL SMEs

Sands China has also taken steps to support the local small and medium-sized enterprise (SME) community in Macao. Through initiatives like the F.I.T. program and the Sands Procurement Academy, the company aims to enhance the competitiveness of local SMEs.

BUILDING A CITY OF PERFORMING ARTS

Sands China has contributed to developing Macao as a hub for the performing arts through its investments in multifunctional entertainment venues and hosting of high-profile shows and events. Establishing its’ reputation as a “city of performing arts.”

BUILDING A CITY OF SPORTS

Over the years, Sands China has sponsored and organized a variety of sports events in Macao. These activities have helped attract foreign tourists and athletes to experience the city, promoting the integration of tourism and sports.

HELPING THE COMMUNITY

Sands China has also taken steps to support the local community in Macao. It is the first integrated resort operator in the city to establish a volunteer team through the “Sands Cares Ambassador Program.”

TALENT DEVELOPMENT AND BENEFITS FOR EMPLOYEES

Sands China also focuses on supporting the development of its workforce in Macao. The company provides employees with diverse training and career advancement opportunities. It actively promotes work-life balance, aiming to cultivate a high-quality, loyal management team.

CREATING A FAMILY ENVIRONMENT AND INCREASING FOREIGN CUSTOMERS

Sands China has also sought to enhance the offerings available to Macao’s visitors and residents. The company has developed family-friendly facilities and brought in internationally renowned art exhibitions and interactive experiences for the public to enjoy.

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Generalist media, focusing on the relationship between Portuguese-speaking countries and China.

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