The roadshow began with the “Macao Tourism + MICE Product Updates Seminar & Travel Mart,” held on March 6 at Tokyo’s Palace Hotel. Over 210 participants, including representatives from the Japanese travel trade, Macao’s integrated resort enterprises, and industry leaders, gathered to gain insights into Macao’s latest tourism offerings, business environment, MICE trends, and the progress of the Guangdong-Macao In-Depth Cooperation Zone.
Following the seminar, a networking session provided a platform for Japanese and Macao travel trade professionals to collaborate and design customized Macao itineraries and products for Japanese visitors. This initiative aimed to foster stronger relationships and increase mutual visitations between the two markets.
The mega roadshow took place at COREDO Muromachi Terrace in Tokyo, strategically positioned to attract an estimated 500,000 people within a one-kilometer radius. From March 8 to 10, the roadshow featured booths showcasing Macao’s vibrant “tourism +” offerings by Air Macau and Macao’s six integrated resort enterprises. Industry operators presented special promotions on various tourism products, enhancing the allure of Macao as a premier destination.
With nearly 300,000 Japanese visitors in 2019, making Japan the third-largest international visitor market, MGTO remains committed to revitalizing the Japanese market.
Macao Tourism + MICE Product Updates Seminar & Travel Mart in Tokyo(MGTO).
Discussion between Macao and Japanese industry delegates(MGTO).
MGTO presents the latest tourism trends in Macao(MGTO).
Discussion between Macao and Japanese industry delegates(MGTO).
To achieve this, MGTO partnered with an airline to launch exclusive offers on air tickets between Macao and Japan, aiming to pique the interest of Japanese travelers in experiencing the unique “tourism +” offerings available in Macao. These efforts align with MGTO’s strategy to diversify international visitor markets and contribute to the robust recovery of Macao’s tourism economy.
Since 2023, MGTO has actively implemented its international marketing campaign, focusing on Southeast Asia and Northeast Asia. The campaign includes online and offline advertisements, roadshows, trade familiarization visits, and participation in travel fairs.
In 2024, with the further revival of international travel markets and the air sector, MGTO plans to launch a range of attractive offers for international visitors, covering air tickets, cross-border transportation, hotel accommodation, dining, entertainment, and show tickets. The campaign aims to attract diverse travelers from both short- and long-haul destinations, inviting them to indulge in the enriching experiences of “tourism +” in Macao.
