Web Summit: Bet in Brazil aims to increase recognition of the summit
The Web Summit will hold an event in Brazil in 2022, with the aim of increasing the recognition of the summit in that region of the globe, said co-founder and executive president, Paddy Cosgrave in an interview with Lusa.
Cosgrave recently announced that he is going to hold a technological summit in Brazil, with the choice now between São Paulo and Porto Alegre.
“Everyone in Portugal knows, or at least many, what the Web Summit is. And many in Europe also know (…), but the awareness of what the Web Summit is in Brazil or in Japan is still in the first stage ”, explained Cosgrave, a few days before the start of what is considered the biggest technological summit in the world, that this year is completely ‘online’ due to the pandemic.
“For this reason, we want to create regional events in preparation for each year of the Web Summit in Lisbon to increase the recognition of the mothership,” said Cosgrave.
“And we believe that the moment is perfect with the expansion of the enclosure” in Lisbon, he added.
In other words, if you want to “reach 100,000 or 150,000 participants from all over the world, they will come from Brazil, they will come from Japan”, argued Paddy Cosgrave.
For that, it is necessary to “raise awareness” of what the Web Summit is and it is “our responsibility to go to these markets and make people aware” about the summit, he stressed.
Regarding the choice of the Brazilian city, Paddy Cosgrave said that this will be decided “in the coming months”.
Initially, he said, the Web Summit looked at South American countries, including two cities to the north, in Mexico.
In the end, there were “four cities in Brazil”, with São Paulo and Porto Alegre moving on to the ‘short-list’.
“They both look incredible for different reasons, we will make that decision by working with these cities in the coming months,” he concluded.
This year’s edition of Web Summit Lisboa takes place between 02 and 04 December.
This article is available in: Português