Huawei is the consumer brand which best represents China, according to a brand strength ranking released over the weekend by East China Normal University’s Institute for National Branding Strategy.
The Daxia Brand Strength Ranking of the Top Nation Champions was released at the 2020 Forum of Branding Science and Applications and International Symposium of Global Branding Strategy.
The ranking focused on 40 top Chinese brands and their strength in representing China according to consumers’ opinions, which were collected via more than 4,500 questionnaires.
Read more at Shanghai Daily.
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