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Unilver, which has returned to the China International Import Expo for a third time, has tied up with Alibaba Group on a waste-recycling and eco-friendly development deal.
“Enhancing the quality of recycled plastic bottles means the reuse of plastic package materials will be more effective and could better contribute to a circular economy,” said Unilever Public Affairs Director Jessica Wang.
Rohit Jawa, executive vice president of Unilever and president of North Asia, was joined by Alibaba Group Vice President Jet Jing at the Unilever booth to kick off the “Waste Free World” project.
The joint initiative is an active response to the Shanghai government’s plan to further strengthen plastic control, launched earlier this year, which aims to establish and improve the long-term plastic management mechanism.
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