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Breakthrough rate rose from 9.5% to 16%, says study. Northern Brazil is the place where beer is most lacking on the shelves.
The beer consumer who has been to the supermarket in recent months has missed a few brands on the shelves. The rupture of the product, which is the indicator of the absence of any item in retail, is at the highest level in the last two years, according to Neogrid, which monitors points of sale.
Robson Munhoz, president of the company, attributes the difficulties in the production chain. “The problem is in the supply of can and glass. If packaging is missing, there is no way to produce it, ”he says.
Read more in Folha de S.Paulo
