By a small difference, Messi surpassed Cristiano Ronaldo as the most influential athlete in Marketing. In a ranking released by SportsPro in partnership with the consultancy Nielsen, the Argentine from Barcelona appears with two points ahead of the Portuguese of Juventus
According to SportsPro, social media data is counted to calculate each athlete’s “influencer” score. There are four criteria considered in the analysis: relevance, reach, return and resonance on social networks, UOL reports. The third place on the list is basketball player LeBron James. Indian cricket Virat Kohli and Canadian tennis player Bianca Andeescu are in fourth and fifth place, respectively.
Neymar, the third soccer player to appear on the list, is in sixth place with 107 points. Two other soccer players appear in the top ten of the ranking. Egyptian Salah, from Liverpool, and Argentine Paulo Dybala, from Juventus, appear in ninth and tenth, respectively.
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