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Pias Wine: the fame created by PREC and the revolution on the march

The history of Pias wine, in Baixo Alentejo, is linked to the Margaça family, whose 3rd generation is committed to enhancing the brand and the region.

There goes Serpa, there goes Moura, and the Sinks are in the middle », thus begins a traditional Alentejo fashion, immortalized by Amália Rodrigues, who geographically situates that town on the left bank of the Guadiana.

In the world of wine, the designation Pias appears on many labels, but only a very small number of references is the product of that corner of Baixo Alentejo.

In this way, identity and origin give a stamp to the wines produced by the Margaça family, whose journey began in the 70’s of the last century and has already reached the 3rd generation.

The story goes back to 1970, when José Veiga Margaça, a native of Torres Vedras, settled in Alentejo as a representative of a wine storekeeper.

(Filipe Farinha / Stills)

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