Shein announced today that it will list on the Hong Kong Stock Exchange on September 1, in a transaction that could value the online apparel platform at 23 billion euros.
The low-cost fashion giant, whose practices have faced criticism, plans to offer 280 million shares to the market at a price between 47.60 and 49.50 Hong Kong dollars (between 5.2 and 5.4 euros), according to a statement published by the Hong Kong Stock Exchange.
The operation could allow the company to raise up to 13.9 billion Hong Kong dollars (around 1.5 billion euros), resulting in a market capitalization of 210.3 billion Hong Kong dollars (around 23 billion euros). The final share price will be announced on August 31, with trading expected to begin on September 1.
Founded in China in 2012 and currently headquartered in Singapore, Shein is a leader in “ultra-fast fashion,” a model based on the rapid turnaround of low-priced collections targeted primarily at young consumers via social media.
Read more: First Shein store in Paris set to close doors
In early July, the platform received approval from Chinese market regulators to move forward with its listing application on the Hong Kong Stock Exchange. The company’s previous plans to list on the New York and London stock exchanges were reportedly halted in recent years due to regulatory hurdles.
The e-commerce platform offers a wide range of products at extremely low prices across more than 150 countries. The company is regularly criticized, particularly in developed countries, for encouraging a culture of overconsumption, which critics view as environmentally harmful.
Shein stated that it intends to use the majority of the proceeds raised from the initial public offering to fund its technological capabilities and expand its international presence. In 2025, the group reported revenue of 41.8 billion U.S. dollars (35.7 billion euros), delivered over one billion orders globally, and achieved a net profit of 2.1 billion U.S. dollars (1.8 billion euros). Shein reports having 273 million customers.
Analysts note that the company moved its headquarters outside of China in an attempt to navigate growing international scrutiny of Chinese firms. At a time when the textile industry accounts for nearly 10 percent of global greenhouse gas emissions, critics accuse such platforms of flooding the market with low-quality products that generate substantial waste and high pollution levels.
