Portuguese wine exports to Angola grew by 20% in value in 2025, completely defying a broader contraction observed across global markets, ViniPortugal President Frederico Falcão revealed today.
The official figures were shared with Lusa on the eve of the Wines of Portugal Festival in Luanda, which marks the largest iteration of the event to date, featuring 51 active producers.
In absolute terms, Angola imported approximately 54 million euros worth of Portuguese wine last year, totaling 40 million liters for the country’s distributors. This volume represents the largest quantity among all Portuguese export markets and ranks fifth in financial value, placing just behind France, the United States, Brazil, and the United Kingdom.
“Angola was once our largest market, then it declined, but over the last two years it has been growing steadily,” the executive noted regarding market trends.
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Falcão highlighted that the nation concluded the year 2025 in first place regarding the total volume of exported liquid goods.
This robust expansion contrasts sharply with global consumption patterns, as Portugal registered a 1% drop in worldwide wine exports last year. Other major global wine-producing nations suffered even steeper declines during the same fiscal period, positioning Angola as a notable macroeconomic exception.
Local financial experts point to the recent stabilization of the Angolan kwanza as a primary catalyst for this unique commercial growth.
“This exchange rate stability, alongside some improvement in the overall economy, helps boost wine consumption,” Frederico Falcão added during his briefing. He noted that because wine is not classified as an essential good, its performance is highly vulnerable to periods of economic turbulence.
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“It began with Covid, followed by the war in Ukraine, and now the Middle East conflict—this entire climate of economic instability impacts wine consumption,” he underlined.
Portugal maintains an absolute stranglehold on the Angolan marketplace, capturing a staggering 88% market share, which represents its highest relative dominance worldwide. For comparison, Portugal’s market share sits at roughly 16% in Brazil and hovers around 10% in the highly competitive Polish market.
South Africa ranks second in Angolan wine imports, followed further behind by France, Spain, and Italy, all holding significantly lower market shares.
“In no other country do we possess such a massive market share,” the head of ViniPortugal emphasized, crediting the historical and emotional ties between both nations. Falcão also praised the continuous promotional campaigns orchestrated by ViniPortugal, independent regional producers, and various domestic wine commissions.
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Despite the positive trajectory, sector analysts believe the full economic potential of the Angolan market remains largely untapped. Per capita consumption in Angola currently sits at 1.5 liters annually, vastly trailing the 62 liters consumed per person each year in Portugal.
“There are still many consumers to win over and introduce to the world of wine,” Falcão argued, focusing on future market growth. The organization’s goal is not merely to capture share from existing competitors but to actively stimulate total wine consumption across the African nation.
ViniPortugal seeks to address this challenge through specialized promotional festivals, including Thursday’s event, which features an exclusive tasting for industry professionals.
The guest list includes local importers, distributors, sommeliers, and prominent hospitality operators working within the regional hotel, restaurant, and café sectors. The event program also features a live showcooking demonstration led by Angolan chefs Helt Araújo and Elisabeth Martins, showcasing local culinary pairings.
