Início » Global Playing Card Brand BEE® Signs Strategic Agreement in Macau

Global Playing Card Brand BEE® Signs Strategic Agreement in Macau

Cartamundi, a global playing card manufacturing company from Belgium, together with Macau based enterprise Asia Pioneer Entertainment Holdings Limited (APE), signed a strategic cooperation agreement at the Macau International Environmental Cooperation Forum & Exhibition (MIECF).

Platform - Macau

The agreement lays the foundation for introducing advanced sustainable production technologies into Macau, marking the first step in BEE®’s journey under the banner “Global Brand • Made in Macau.”

The strategic cooperation agreement for the “International Green Production Technology Introduction to Macau” was signed by Jason Pearce, Managing Director of Cartamundi APAC, and Herman Ng, Executive Director and CEO of APE.

The signing ceremony was witnessed by Elaine Wong, Acting Chairperson of the Commerce and Investment Promotion Institute (IPIM), Macao SAR; Yang Quanzhou, Deputy Director-General of the Economic Department of the Liaison Office of the Central People’s Government in the Macao SAR; Hoi Chi Leong, Deputy Director of the Environmental Protection Bureau; Chan Long Seng, Deputy Supervisor of the Macao Chamber of Commerce; alongside Geoffroy de Myttenaere, CFO of Cartamundi Group, and Tony Chan, Executive Director and CFO of APE.

This milestone signals a forward-looking partnership that will align international expertise with Macau’s vision for green innovation and economic diversification.

Jason Pearce, Managing Director of Cartamundi APAC, commented: “Macau’s unique position as a gateway to Asia makes it the ideal platform for our next steps. Today’s agreement is only the beginning of a journey that will bring global innovation closer to Macau.”

Herman Ng, Executive Director and CEO of APE, added: “We are proud to welcome Cartamundi into Macau through this cooperation. The technologies and processes we are preparing to introduce will not only benefit the local economy but also set new benchmarks for sustainable manufacturing.”

A Prelude to Innovation

While today’s signing focuses on the strategic framework, the partners hinted at further developments to be unveiled in the coming months. This cooperation represents more than a business alliance — it is a commitment to shaping Macau’s role in global sustainability and high-tech industries.

Strategic Cooperation Highlights
  • Sustainable Technology, Made in Macau: Agreement sets the stage for sustainable, high-efficiency production.
  • Driving Diversification: Integrates hightech and green innovation under Macau’s “One Center, One Platform, One Base” vision.
  • Gateway to Global Markets: Positions Macau as a hub linking Europe, Lusophone countries, and Asia.
  • Commitment to Responsibility: A shared pledge to innovation and a greener future.

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