German carmaker BMW recorded a profit of €7.451 billion in 2025, down 3% from 2024, after a fall in automotive revenue driven by intense competition in China.
In results published today, BMW reported that revenue fell 6.3% in the last financial year to €133.453 billion. Operating profit (EBIT) dropped 11.5% to €10.186 billion, with the automotive division particularly hard hit, falling 20.7%. Revenue from car sales fell 5.9% in 2025, motorcycle sales dropped 2.4%, while financial services rose 3.2%.
The operating return on sales in the automotive business fell to 5.3% in 2025, compared to 6.3% in 2024, with the margin hurt by depreciation charges and tariffs on imports in both the United States and the European Union.
These figures also reflect intense competition in the automotive business, particularly in China, where BMW sales fell 12.5%.
BMW CEO Oliver Zipse said at the annual results presentation that the company’s current strategy is appropriate and that, rather than changing course in a difficult environment, the priority is to maintain pace and implement it consistently.
BMW was less affected by US tariffs than some rivals due to its large factory in the country, which produced around 413,000 vehicles last year, more than half of which remained in the US market.
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The management board and supervisory board will propose at the next annual general meeting a dividend of €4.40 per ordinary share (€4.30 for 2024) and €4.42 per preference share (€4.32 for 2024). BMW also intends to buy back 10% of its share capital over the next five years, acquiring up to €2 billion of its own shares by April 30, 2027 at the latest.
For 2026, the group expects a moderate decline in pre-tax profit due to tariffs, unfavourable exchange rates and higher raw material costs.
