Início » Macau streamers go live in Europe for mainland Chinese audience

Macau streamers go live in Europe for mainland Chinese audience

Macau has recently sent a delegation of live-streamers and business representatives to Portugal and France for a mission designed to boost cross-border e-commerce.

According to the Economic and Technological Development Bureau, the delegates live-streamed from Portuguese vineyards and local shops where they showcased their wine and soap offerings – alongside Macau’s own products such as essential oil and health foods.

These streams targeted the mainland Chinese market, with over 6,000 orders made – worth more than MOP1.1 million in sales.

Read more in Macau News Agency

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Generalist media, focusing on the relationship between Portuguese-speaking countries and China.

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