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A representative of the Centre for Collective Wisdom Policy, issued the call during a press conference presenting a research report on the challenges faced by SMEs, as reported by public broadcaster TDM. He highlighted that soaring business expenses and the gradual phasing out of pandemic-era support measures have left many SMEs struggling.
Another major concern is the shift in tourist spending habits, which has made online promotion increasingly important. However, high advertising costs and delayed returns make digital marketing a difficult option for smaller businesses, they noted.
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