Trace a 10-mile path along Miami’s coastline, and the options for luxury shopping are endless. But from Fendi to Missoni, Porsche to Bentley, the branded products that many shoppers have been purchasing are not items you can take home. They buy houses.
The luxury real estate market with brands is on the rise: according to a report from global real estate consultancy Knight Frank, the market for luxury condominium units with famous brands is expected to grow 12% per year until 2026.
Like jeans makers and handbag designers, builders have long understood the power of a brand, and today, in almost every major city, homeowners can choose homes from well-known hospitality brands, such as Four Seasons, Aman and Ritz-Carlton.
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