The 2018 Macao International Environmental Co-operation Forum and Exhibition (2018 MIECF). Sands China has long played a proactive role in promoting Macao’s MICE industry, leveraging its world-class integrated resorts to enhance the city’s capacity and competitiveness in hosting large-scale international MICE events.
Since the opening of Sands Macao in 2004, Sands China Ltd. has remained committed to contributing to Macao’s development into a World Centre of Tourism and Leisure.
As a trailblazer of Macao’s integrated resort model, Sands China has placed hospitality, retail, entertainment, and MICE (meetings, incentives, conferences and exhibitions) at the core of its non-gaming development strategy.
For over two decades, the company has continuously invested in both infrastructure and software to broaden the scope and depth of the city’s industries, in support of the Macao SAR government’s economic diversification direction.
With the opening of The Venetian Macao in 2007, Sands China took a forward-looking approach by establishing Cotai Expo, the largest MICE facility in Macao, laying a solid foundation for the city’s international competitiveness in the MICE industry.
The 13th Macao International Travel (Industry) Expo, 2025. Sands China has long played a proactive role in promoting Macao’s MICE industry, leveraging its world-class integrated resorts to enhance the city’s capacity and competitiveness in hosting large-scale international MICE events.
Over the years, the company has been steadfast in advancing non-gaming development, driving Macao’s MICE sector to evolve from an emerging industry into a high-growth pillar.
Sands China successfully developed and enriched the integrated model that enables multiple experiences within a single stop. To date, the company’s total MICE facilities span over 1.6 million square feet, continuing to scale the international and professional development of the sector.
Under strong policy support from both the central and Macao SAR governments, Macao’s MICE industry has expanded significantly, becoming one of the key engines driving progress in the city’s diversification.
Sands China has long played a proactive role in promoting the industry’s advancement. It has leveraged its world-class integrated resorts to enhance Macao’s capacity and competitiveness in hosting large-scale international MICE events, successfully attracting a wide range of globally influential, high-value conferences and exhibitions to the city.
Global Gaming Expo Asia 2026 (G2E Asia 2026). Sands China has long played a proactive role in promoting Macao’s MICE industry, leveraging its world-class integrated resorts to enhance the city’s capacity and competitiveness in hosting large-scale international MICE events.
As of now, Sands China has hosted nearly 12,800 MICE events across a broad spectrum of global industries, attracting over 15.7 million MICE visits from around the world.
These efforts continue to strengthen Macao’s position as one of the premier MICE tourism destinations in Greater China, Asia, and globally. Sands China firmly believes that MICE serves as a powerful economic multiplier, conducive to fostering the development of related industries.
Its strong international connectivity also enables the city to attract a broad base of global business travellers and professionals, further expanding Macao’s international source markets.
Sands China has long tapped into the continued hosting of high-quality international MICE events as part the company’s approach to elevate Macao’s appeal to global tourists. In 2025 alone, Sands China recorded 380,000 room nights by international guests across its integrated resorts.
The 14th Macao International Travel (Industry) Expo, 2026. Sands China has long played a proactive role in promoting Macao’s MICE industry, leveraging its world-class integrated resorts to enhance the city’s capacity and competitiveness in hosting large-scale international MICE events.
The 14th Macao International Travel (Industry) Expo, 2026. Sands China has long played a proactive role in promoting Macao’s MICE industry, leveraging its world-class integrated resorts to enhance the city’s capacity and competitiveness in hosting large-scale international MICE events.
Grant Chum, Chief Executive Officer and Executive Director of Sands China Ltd., said: “Over the years, Sands China has played a pivotal role in developing Macao’s MICE industry, integrating MICE deeply within our integrated resort model. We have built large-scale, high-quality MICE infrastructure in Macao, continuously elevating the sector into a strategic drawcard and tourism product that connects Macao with global markets, strengthens the city’s international competitiveness, and supports its broader economic diversification. Since 2007, Sands China has attracted over 15.7 million MICE visits. As the local MICE industry continues to flourish, Macao has increasingly established itself as one of the world’s most influential business and tourism destinations, underscoring the sector’s contribution to the city’s diversified economic growth.”
“Looking ahead, Sands China will continue to align closely with the Macao SAR government’s ‘Tourism+’ policy. Through the continued strengthening of synergies across non-gaming sectors, our company endeavours to further elevate Macao’s global competitiveness and appeal, while supporting the development of its diversified economy, and remains committed to consolidating the city’s position as a World Centre of Tourism and Leisure.”
Sands China holds unwavering confidence in Macao’s long term development trajectory. As the company continues to strengthen its business performance, it maintains its commitment to long-term investment in the city.
The company is proactively deepening high-quality, non-gaming “Tourism+” initiatives to support Macao’s overall development strategy, striving to further enrich Macao’s appeal as a City of Events and contribute to its long-term, sustainable and diversified growth.
