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The death of George Floyd resurfaced criticism of racial representations in advertising. Brands like Aunt Jamima and Uncle Ben have already announced that they will change their image and even their name.
American brand Aunt Jemima, who is 131 years old and produces pancake flour, sauces and other breakfast products, announced last week that he will change his name and logo. In a statement, Kristin Kroepfl, vice president and director of marketing for Quaker Foods North America, owner of the brand, acknowledged that “Aunt Jemima’s origins are based on a racial stereotype”.
The official added: “Although work has been done over the years to update the brand to be appropriate and respectful, we realized that these changes were not enough”. After that, also Uncle Ben rice, Mrs. Butterworth sauce, Cream of Wheat flour and Eskimo Pie ice cream announced that they will change their image.
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