According to TDM, the annual growth was supported by a strong December, with arrivals rising 17.8% to 3.58 million. For the full year, same-day visitors surged 24.6% to over 23.52 million, significantly outpacing the 3.1% rise in overnight visitors (16.54 million). Consequently, the average length of stay shortened by 0.1 day to 1.1 days.
Mainland China remained the largest source market, contributing 29.01 million visitors (up 18.5%). Notably, Individual Visit Scheme (IVS) arrivals rose by over 25% to 15.44 million.
Other key entry channels included the “one trip per week” endorsement (2.13 million), “multi-entry” permits (780,000), and group tours (177,000).
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Regional markets also trended positively: Hong Kong arrivals rose 1.7% to 7.3 million, while visitors from Taiwan jumped 19.4% to 996,000.
International arrivals climbed 13.7% to 2.75 million. Southeast Asian markets largely expanded, led by a 38% surge in visitors from Thailand (185,000), though Singaporean arrivals saw a slight dip of 1.7% to 117,000.
Growth was also recorded from India, South Korea, and Japan, while long-haul visitors from the United States increased 9.8% to 162,000.