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Independent organizations and publishers filed complaints, arguing that using this content without permission constitutes an anti-competitive advantage and could harm both press diversity and the open AI market.
If found in violation of EU law, Google could face heavy fines and restrictions on its AI services. The investigation aims to ensure fair competition, protect content creators, and maintain pluralism in the digital ecosystem. Google has acknowledged the scrutiny but warned that the investigation could “stifle innovation” at a time when AI is becoming increasingly central to the technology market.