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- Selected as a finalist in the 'Corporate Online Media – Social Media Videos' category at the 16th Cannes Corporate Media & TV Awards… the only Korean company in the list
- Also won top prizes at North American global advertising festivals '2025 Muse Creative Award' and '2025 NYX Award'
- The three-part short-form series introducing mobility innovations such as holographic windshield displays recorded 28.8 million global views
SEOUL, South Korea, Oct. 16, 2025 /PRNewswire/ — Hyundai Mobis' global campaign, Move Improved, has been selected as a finalist at the 16th Cannes Corporate Media & TV Awards held in Cannes, France.
Hyundai Mobis announced on the 16th that 'Move Improved' was named a Finalist in the 'Corporate Online Media – Social Media Videos' category at the Cannes Corporate Media & TV Awards. Only six global companies, including Hyundai Mobis, received this honor in the category.
The Cannes Corporate Media & TV Awards, a prestigious ceremony held since 2010, saw fierce competition this year with over 900 entries from 52 countries worldwide. Renowned global companies such as BMW, Tiffany, L'Oréal, Airbus, and Aramco showcased their competitiveness with distinctive campaigns, and Hyundai Mobis was the only Korean company to make this year's finalists list.
Hyundai Mobis' 'Move Improved' is a three-part short-form video series introducing next-generation mobility technologies: the holographic windshield display, human-centric interior lighting, and the e-Corner system. The concept features a couple encountering various inconveniences while driving, which are then resolved by Hyundai Mobis' new technologies. The unexpected appearance of a wizard reminiscent of Harry Potter and a meditator offering humorous solutions elicits laughter.
The video stands out for its structure, which naturally aids understanding by humorously integrating mobility technologies—often perceived as complex—into relatable everyday episodes. It received widespread acclaim, achieving a total of 28.8 million views across Hyundai Mobis' official global SNS channels on YouTube, Instagram, and TikTok.
The 'Move Improved' campaign, recognized for both its quality and mass appeal, also swept awards at global content advertising festivals held in North America during the first half of this year. It won the top Platinum award at the prestigious '2025 Muse Creative Award' and the Grand award at the '2025 NYX Award', achieving a triple crown at global advertising festivals this year alone.
Hyundai Mobis has strengthened its online communication through its 'Mobility Media Platform' strategy. Through this, the company actively produces content that helps the public familiarize themselves with and better understand mobility technology, while enhancing accessibility via its own media channels.
Thanks to these efforts, Hyundai Mobis' official YouTube channel 'MOBIS LIVE' recently achieved 100,000 subscribers, receiving the YouTube Silver Button, continuing to expand its popularity and influence.
About Hyundai Mobis
Hyundai Mobis is the global no. 6 automotive supplier, headquartered in Seoul, Korea. Hyundai Mobis has outstanding expertise in sensors, sensor fusion in ECUs and software development for safety control. The company's products also include various components for electrification, brakes, chassis and suspension, steering, airbags, lighting, and automotive electronics. Hyundai Mobis operates its R&D headquarters in Korea, with four technology centers in the United States, Germany, China, and India. For more information, please visit the website at http://www.mobis.com.
Media Contact
Choon Kee Hwang: ckhwang@mobis.com
Jihyun Han: jihyun.han@mobis.com
