Apple overtakes Samsung and takes first place in sales

Apple overtook Samsung in smartphone sales in 2023, according to consulting firm IDC, which predicts "a shift in power at the top of the largest consumer electronics market."

2024-01-17

“The last time a company other than Samsung occupied first place in the smartphone market was in 2010”, experts pointed out this Monday, in a statement.

The Californian group sold more than 234 million iPhones last year, or 20.1% of the global market, according to IDC.

It is the first time that it holds the largest share of this market, being “the only ‘player’ in the top-3 to show positive annual growth”, of 3.7%, notes Nabila Popal, research director.