Chinese government wants to increase tourism in the Hainan region
The second largest Chinese airline will launch a new company, even though the coronavirus pandemic has caused a global meltdown in the travel industry and in passenger numbers. Behind the paradox, the strategy is consistent with the resumption of domestic consumption in the Asian giant.
This is not an improvised adventure. To launch its new airline, China Eastern Airlines brought together strong partners and allies. Among them, Juneyao Airlines (Shanghai) and, especially, Trip.com, a leader in online travel in the Chinese market. A project centered on one of the main tourist destinations in China: the island of Hainan, nicknamed “little Thailand”, with its eight million inhabitants and its status as a free zone (little or nothing taxed by taxes).
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