In a post on Truth Social shortly after Bad Bunny’s performance concluded, Trump wrote that the show at Levi’s Stadium in Santa Clara, California — which was historic for being headlined almost entirely in Spanish — “makes no sense” and fails to reflect American standards of “success, creativity, or excellence”. He also described the dancing as “disgusting, especially for young children,” and suggested it was a “slap in the face” to the country.
Trump, who did not attend the game and watched from a watch party in Florida, has previously criticised the choice of Bad Bunny as halftime headliner, echoing wider conservative backlash over the artist’s selection. He and some supporters have objected to the Spanish‑language performance and Bad Bunny’s political stances.
Bad Bunny — whose show featured a blend of reggaeton, salsa and Latin trap music and included appearances from artists such as Lady Gaga and Ricky Martin — closed with a message of unity, displaying the phrase “Together, we are America” and emphasising love over division.
The president’s comments illustrate the continuing political divide around cultural moments like the Super Bowl halftime show, which traditionally attracts a global audience of tens of millions and often blends music with broader cultural themes.
