Início » Hong Kong retail giant Mannings to exit Mainland China brick-and-mortar market

Hong Kong retail giant Mannings to exit Mainland China brick-and-mortar market

Mannings, the major health and beauty retail chain, announced on Tuesday that it intends to close all its physical stores and domestic online platforms in Mainland China, marking a significant strategic withdrawal from the mainland retail sector after two decades.

platform - Macau

In an official statement released on its website, the company confirmed that the final day of operation for its brick-and-mortar stores across the mainland will be January 15, 2026. Following this date, all physical retail operations will cease.

The retailer is also winding down its domestic e-commerce presence. Operations on its official WeChat Mini Program will terminate at midnight on December 28, 2025. Meanwhile, its domestic flagship stores on major e-commerce platforms Tmall and JD.com, as well as its Tmall health supplements store, are scheduled to close on December 26.

Mannings claims that the closure of its mainland outlets is a necessary “business strategic adjustment.” The brand, however, is not severing ties with Chinese consumers entirely. The company stated it will pivot its focus toward cross-border e-commerce.

According to the announcement, Mannings will continue to serve mainland customers through its cross-border platforms. Its global flagship stores on Tmall, JD.com, and Pinduoduo, along with its cross-border WeChat Mini Program, will remain operational. These channels aim to provide mainland customers with the same portfolio of goods currently available in its Hong Kong locations.

Manning’s first entry into the Mainland Chinese market was in 2004. Recognized as Hong Kong’s largest health and beauty chain, the company currently operates over 320 locations across Hong Kong and Macau. While its mainland footprint once peaked at over 200 stores, the network currently stands at approximately 120 outlets.

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