Juventus earn €170 million with Cristiano Ronaldo jerseys

Cristiano Ronaldo

Cristiano Ronaldo

  |  Massimo Pinca/Reuters

The Italian club sold over one million jerseys last season. Ticket sales, advertising and sponsorships skyrocketed with CR7's arrival.

Juventus' signing of Cristiano Ronaldo from Real Madrid, for more than €100 million, has had an excellent on investment. According to a Nielsen Sports study published by Italian newspaper Gazzetta dello Sport, the club has sold 1.31 million jerseys since the arrival of CR7 in Turin, earning about €170 million.

The impact of signing the Portuguese international can also be seen in ticket sales, advertising and sponsorships, which skyrocketed from €86.8 million to €108,8 million, a hike of €21.9 million.

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