How Nike defied Trump and caused the destruction of its own products

A player who knelt during the anthem, a public condemnation of Trump and an admittedly activist sports brand

"Believe in something. Even if it means sacrificing everything. Just do it ". It was with this phrase that Nike set fire not only to social networks but also to its own products.

It all started with a campaign launched by the North American brand to celebrate the 30th anniversary of the slogan "Just Do It", featuring Colin Kaepernick, a football player. Kaepernick is known to have started the celebrated movement of African-American players who knelt during the American national anthem as it was played before the games, as a form of protest against racial injustice and police violence.

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