Neither Apple nor Google: Amazon is the (new) most valuable brand in the world

The technology company led by Jeff Bezos takes the top spot for the first time. The world's 100 most valuable brands are worth $ 4.7 billion.

Neither Apple nor Google. For the first time, Amazon was considered as the most valuable brand in the world. The technology company led by Jezz Bezos is valued at 315,5 billion USD, around 278,9 billion EUR. Amazon surpassed Apple and Google, the former no. 1 in the BrandZ's Most Valuable Global Brand 2019 ranking. This ranking is made by Kantar, the WPP group's market research agency, and it was released on Tuesday.

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