The panel of the Latin Cities Culture Forum in MicBR was also attended by the Minister of Culture, Sérgio Sá Leitão
The great cities of the world that are part of the World Cities Culture Forum (WCCF) have identified in art and culture a great benefit to better develop public policies. Culture has the ability to modify the whole environment, said entrepreneur Omar Marzagão, director of the Latin Cities Culture Forum, on Tuesday (6), during the programming of the Brazilian Creative Industries Market (MicBR) in São Paulo. According to him, cities such as Amsterdam, London and Istanbul saw transformation in the creative economy, job creation and income. "This can be replicated in Latin America," said the businessman, who is a partner at Sete Artes Produções.
The Culture Minister Sérgio Sá Leitão, who also participated in the panel "Soho Effect: intercâmbio de experiências e políticas públicas como antídotos à gentrificação" (Soho Effect: Exchange of experiences and public policies as antidotes to gentrification), defended decentralization as a means to make this process viable in Brazilian cities. "It is necessary that municipalities be strengthened. But managers also need to learn from the mistakes and the successes of big cities in the world that try out creative economic models," he said.
Marzagão cited the so-called "Soho Effect" to reinforce the importance of exchanging experiences between cities. In the '80s, in the New York borough, the same artists who occupied the space and encouraged the area's valorization by giving rise to the local economy through culture were also the first victims of the process of gentrification that raised the price of real estate.
The Latin Cities Culture Forum is the regional arm of the World Cities Culture Forum, an organization that shares research and intelligence with the leaders from 32 key cities. It aims to create policies and explore the vital role of culture in large urban centers. It is the largest international collaborative network of cities that share the importance of culture to combine prosperity and sustainability.
Mega-event of creative culture
MicBR is promoted by the Ministry of Culture (MinC) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) in partnership with the Organization of Ibero-American States (OEI). There are about 200 attractions between November 5 and 11 distributed along the Cultural Corridor of Avenida Paulista, in São Paulo. Registration for activities can be done at micbr.cultura.gov.br.