The fashion show brought together designers from Argentina, Chile, Colombia, Paraguay, Ecuador and Brazil at Centro Cultural São Paulo
Without gender, without prejudice and with a high degree of social responsibility and sustainability, stylists from six South American countries presented their collections on the night of Tuesday (6) during the Brazilian Creative Industries Market (Micbr). Moving away from the normal standards is not new in fashion, but the ramps of Centro Cultural São Paulo's Library formed a catwalk that amplified this message around a common theme: Latin America.
"Whatever the country may be, we have this spirit that is joy, joie de vivre, as the French say, human warmth, sun and soul. This was the guiding thread," said the artistic director of the parade, Claudio Santana.
For Beto Lago, curator of MicBR's Circuito Off, the countries of the continent have realized that the more material and cultural identity we show, the greater the chances of accessing the international market. "No one will want to buy fashion from Latin America that looks like the one from Europe or America. What I realized today was this lack of fear from designers when diving into their roots and turning that into a contemporary product."
Nicolás Rivero, from New Cross, brought the collection Todo Lo que No Tejí (Everything I did not weave, in free translation). "It's a project that I've been working on for five months together with communities from different regions of Colombia. I seek above all to generate a reflection on how the violence in six decades of war has created, besides a lot of pain, cultural expropriation in the Colombian traditions," explains the stylist.
The Latin American roots are also in the work of Argentina's Emilia Velasco. With local fabrics and materials, the designer created the Terekuá collection of the Paraná River, in partnership with artist Gustavo Mendoza. "What I told the models is that they are one with nature, not separated," says Emilia.
The concern with nature appears in the form of upcycling - reuse technique that reduces the amount of waste produced - in the work of Brazilian stylist Vicente Perrotta. She guarantees that she did not buy new materials to create the collection, only reused and renamed pieces and accessories, which break down gender definitions and beauty standards. "The idea I presented today is about the destruction of normative forms," she said. "We have to confront ourselves. I'm a transvestigenere artist, and all the models that parade for me are also."
Between differences and coincidences, the designers agree that the parade was a great international showcase for the spread of the works and the message of each one. "It's an incredible opportunity, it's a showcase with people from all over the world. I feel like a person with amplified voice because I speak on behalf of many people. It is a moment of celebration, of happiness," Emilia celebrated.