Brazilian Embraer presents new airplane in Macau to conquer Asian market

Brazilian Embraer presents new airplane in Macau to conquer Asian market

Brazilian manufacturer Embraer, the leader in the segment of aircraft for regional flights, presented today in Macau its new aircraft, the 'TechLion', a more efficient and silent machine with which it intends to strengthen its presence in the Asian market.

It was in the Macau Chinese special administrative region that the new model E-195-E2 held the second stop of a worldwide demonstration tour, which started Monday in Xiamen, in China's southeast coast, before continuing on to other countries in the Asia-Pacific region.

'We expect that the airlines currently operating in Macau, as well as those who are interested in doing so, understand the benefits that this aircraft can bring to the market', said Guo Qing, Embraer's Vice President of Sales and Marketing for China, to a group of reporters.

The largest commercial aircraft ever built by Embraer, with a capacity of up to 146 seats and an autonomy of 4,800 kilometers, aims to help Macau explore the secondary market by increasing connections to smaller cities.

'This is exactly what Macau needs to expand its air network to secondary and tertiary cities', he said, noting that, currently, it is mostly aircraft with more than 150 seats that predominantly operate in Macau.

According to Guo Qing, the continuous increase in routes and new airlines is aligned with the territory's ambition to become 'not only the gaming capital of the world, but a world center for tourism and leisure', also contributing to the integration of the city in the Hong Kong-Zhuhai-Macau Great Bay region.

Compared to the previous model, the E-195-E2 emits 65% less noise and consumes 10% less fuel.

Without indicating if any airline, including Air Macau, has already expressed an interest in the new aircraft, Qing said the maker has some ongoing negotiations and believes there are 'potential buyers' in the region.

However, the aircraft is still not yet approved in China - and in the special administrative regions - after having received the 'green light' from the Brazilian National Aviation Agency (ANAC), the Federal Aviation Administration (FAA - United States) and the European Aviation Safety Agency.

When asked about the partnership with US company Boeing, the same official said that there has been 'some progress' and was optimistic in saying that this should happen by the end of the year, highlighting the company's defense of free trade, at a time of trade tensions between the two major world powers, China and the United States.

Last month, the Brazilian manufacturer estimated a demand for 10,550 new aircraft (up to 150 seats) worldwide in the next 20 years, worth $600 billion (535,5 billion Euros).

The Asia-Pacific region accounts for the largest growth in demand (28%), followed by North America (26%), Europe (21%), Latin America (11%), Africa (4%) and the Middle East (4%).

Embraer is a world-leading manufacturer of commercial aircraft up to 150 seats and has more than 100 customers worldwide.

The Brazilian company maintains industrial units, offices, service centers and part distribution centers, among other activities, in the Americas, Africa, Asia and Europe.

In Portugal, two Embraer plants operate in the Évora Aeronautical Industry Park, and the company also has a 65% share of OGMA - Aeronautical Industry of Portugal, in Alverca.

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