The Russian capital wants 32 million tourists in 2025; most visitors today are domestic tourists.
Some cities have a clear-cut style: similar buildings, a particular color. But not Moscow. In Russia's capital, Byzantine architecture coexists with Soviet buildings and mirrored skyscrapers.
The city is accustomed to change - according to Moscow School of Architecture director Nikita Tokarev, only 5% of what travelers see today was built before 1917.
"Contemporary Moscow is a product of the last century," he says. "Destruction was permanent and significant, as were the new buildings."
The pace of change accelerated to prepare last year's FIFA World Cup. In the period between 2011 and 2018, 350 streets were renovated, several parks were created from scratch, and subway stations started having English signs - by the end of the year, all subway stations are expected to display translated information.
Read more in Folha de S. Paulo