If diamonds are a girl's best friends, as Marilyn Monroe once said, diamonds [in watches] may very well be a man's best friend.
Let's hear it from Floyd Mayweather, a true bling-bling lover. In the ex-boxer's Instagram, we learn that he loves watches and has bought one worthy of a true millionaire, or billionaire. Jacob & Co' s 'Billionaire' is worth 15.7 million euros. Launched in 2015, during Baselworld, the most important jewelery and watch fair in the world, this is a unique model that Jacob Arabo created in partnership with Flavio Briatore and his company, Billionaire Lifestyle SARL.
If you see Roger Federer lift a trophy you also see one of Rolex's best known ambassadors. Each model is handpicked (or wristpicked) for each tournament. One of the watches he used, for example, at the Australian Open, was the Rolex Sky-Dweller. Made in stainless steel, it is one of the brand's most exclusive watches and costs 12 thousand euros.
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