There are 15 car brands among the 100 most valuable brands in the world

Automotive brands once again rank well on the list of the most valuable companies in the world, with two car brands listed in the top 10 of the 2018 Interbrand ranking.

Once again led by major tech brands - Apple, Google and Amazon take the first three positions -, this ranking assesses the value of a brand by focusing not on a company's capital, but on what Interbrand calls "the financial performance of its products and services, its relevance to consumers' purchasing decisions, and its competitive strength together with [...]

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