Zara ad sparks controversy in China: do Asians think freckles are ugly?

Some social media users say that Zara wanted to “make the Chinese people look ugly” by inviting a freckled model

The Spanish fashion brand was accused of making the Chinese people 'look ugly' after launching a campaign with a freckled model

A major controversy broke out in China - because of some freckles. A campaign for a new line of cosmetics from Spanish fashion retailer Zara has sparked a massive debate in China because the model, Jing Wen, is famous for her freckles.

In China, as well as throughout East Asia, having fair, spotless skin has been a beauty standard for decades. Jing Wen's presence in the ad therefore triggered an enormous discussion on Sina Weibo, one of the country's most popular social media platforms.

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