Zara ad sparks controversy in China: do Asians think freckles are ugly?

Some social media users say that Zara wanted to “make the Chinese people look ugly” by inviting a freckled model

The Spanish fashion brand was accused of making the Chinese people 'look ugly' after launching a campaign with a freckled model

A major controversy broke out in China - because of some freckles. A campaign for a new line of cosmetics from Spanish fashion retailer Zara has sparked a massive debate in China because the model, Jing Wen, is famous for her freckles.

In China, as well as throughout East Asia, having fair, spotless skin has been a beauty standard for decades. Jing Wen's presence in the ad therefore triggered an enormous discussion on Sina Weibo, one of the country's most popular social media platforms.

Read more in Folha de S.Paulo

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