Apple focuses on its Netflix due to the loss of strength of the iPhone

Apple's CEO Tim Cook at an event last year in California. Apple's CEO Tim Cook at an event last year

Apple's CEO Tim Cook at an event last year in California. Apple's CEO Tim Cook at an event last year in California.

  |  Noah Berger/AFP

The new platform will feature original productions by JJ Abrams and Steven Spielberg and star big names such as Jason Momoa and Steve Carell.

"It's show time." It's show time. The phrase is in the invitations to the event held on Monday (25) at the Steve Jobs Theater, in the Apple Park, in Cupertino, California. It starts at 10:00 a.m. (2:00 p.m. in Brasília) and will be streamed live on Apple's website.

Tim Cook, CEO of the company for eight years, since the death of Jobs, announces the company's definitive entry into the content providing market, now that iPhone sales have started to show signs of weakness.

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